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Letícia, co-founder, during one of the training sessions next to the Soul symbol.

Who we are

The Instituto Geração Soul is a leading institution in human and organizational development in Latin America. We specialize in humanized leadership, focusing on results and real transformation. Our approach is strategic, personalized, and people-centered.

Purpose

To develop inspiring and high-impact training programs focused on self-awareness and humanized leadership, generating business results for companies and transforming people's lives.

Mission

To develop people, leaders, and organizational cultures through experiential learning based on self-awareness, purpose, and change management.

Vision

To be the most successful and recognized company in humanized leadership and organizational development in Latin America.

Values

CONNECTION
With people, with companies, with purpose.

EXPERIENTIAL
Experience as the basis of self-knowledge.

GENERATE IMPACT
Transforming the world, one person at a time.

HUMAN
For and by the people.

INTEGRITY
In everything we do.

Our methodology

  • Experiential and Engaging Method: We use the PHCP methodology, an exclusive method that engages participants from beginning to end, guaranteeing a deep and lasting learning experience, focusing on self-reflection and practice.

  • Deep Personalization: We map the specific pain points and needs of each client and target audience to build tailored narratives, ensuring the relevance and impact of each initiative.

  • Format Flexibility: The experience can be adapted, using everything from agile microlearning for content reinforcement to long-term immersive programs, online, in-person, or hybrid, according to the client's needs.

  • Impact Measurement: We use clear metrics to demonstrate the evolution of participants' awareness and the effectiveness of our interventions, ensuring a return on investment.

Two smiling young women with a corporate look.
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